
- July 10th, 2017
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Amazon Prime Day – 2017
Amazon Prime Day is a wrap! And I am sure it’s going to be largely a success for Amazon, per usual. For us it provided some good insight to both Amazon and Walmart’s dealings with each other. Our product, PricingIQ, was configured to price monitor 100 products on both retailers. The impetus behind this small project was to see how many price changes happened during PrimeDay and whether or not Walmart would just sit it out on the sidelines. What we learned was there were a lot of price changes, Walmart did not sit this one out, and it was a damn good day to buy a toothbrush! (All the products we monitored can be found here at the bottom of the page)
Price Changes
There were 92 price changes over a 30 some odd hour window – Amazon kicked off PrimeDay early and we just happened to be ready for it. A third of those price changes were a discount on previous pricing, the remaining were lapses in the PrimeDay pricing or a product going out of stock and the Buy Box moving to a 3rd Party Sellers from the Marketplace.
Some of the better pricing discounts we monitored were:
- Oral-B Pro 7000 SmartSeries Black Electronic Power Rechargeable Toothbrush – went from $129.97 on both sites to $85.00, it took Walmart a few hours to price match but by noon PST they had. Both retailers increased their price to $129.96 by 7/12/2017.
- Philips Sonicare HealthyWhite+ electric rechargeable toothbrush, HX8911 – surprisingly Walmart led the charge, yup I did it, with discounting this toothbrush from $97.07 to $79.97 on the evening before PrimeDay officially kicked off. Amazon ended up pricing matching this product by noon PST on PrimeDay. By end of PrimeDay they both were price at $96.50 but only to start the next day at $82.02. Implications around making you feel like you got a good deal the day of? Or just the Brand reducing their price across all their channels – I don’t know, but interesting nonetheless.
- Philips Sonicare HX8332/12 Airfloss Ultra, Pink – by 7AM on Prime Day Aamazon had moved the price for the Airfloss down from $78.95 to $69.99. Walmart, equally priced to start, found price parity by noon PST on PrimeDay price matching to $69.99. This price both retailers have held post PrimeDay.
- GoPro HERO5 Black – Amazon dropped the price here to $319.20 by using a clever trick of only giving you that discount if you purchased with their Amazon Prime card. This is not a direct MAP Violation because the GoPro MAP policy but I am not entirely sure its so black and white.
- SanDisk Ultra 64GB microSDXC UHS-I Card with Adapter, Grey/Red, (SDSQUNC-064G-GN6MA) – Is another potential MAP violation on a PrimeDay discount. This discount was only applied once you added this product to your cart. We also saw a similar strategy with a handful of other products.
- Coffee Cafe Barista Espresso Maker, BVMC-ECMP1000 – Amazon also had a significant discount from $132.61 to $105.55. This one Walmart did not price match during PrimeDay.
- Transformers: The Last Knight Optimus Prime Voice Changer Helmet – really just an honorable mention given the day, but Optimus Prime did drop from $60 to 58.91 through PrimeDay.
Other tidbits:
- Amazon was not always leading the charge for discounts during PrimeDay, but they did quickly respond by matching Walmart’s pricing for certain products.
- There is significant price tracking and price matching observed between both Amazon and Walmart – this was not an unknown and was expected though I did expected to see a higher amount across the dataset. My assumption at the moment is our sample size is too small and the products, while best sellers, are maybe not the most competitive.
- The aggregate cost to own all the products we price tracked went from Walmart @ $8,047 & Amazon @ $7,625 to its lowest for Walmart @ Noon PST for $7,823 and Amazon’s lowest of $7,367 at 7AM PST. As of 7/12 Walmart to $8,020 and Amazon has stayed down to $7,499.
Conclusion
This was definitely a worthwhile exercise. We were able to see some of the things we thought we knew get proved out, at least to some degree. Beyond that though we left with more questions to be answered that we had not thought about – and that is a good thing! We have seen Amazon and Walmart both seemingly respond to the others price changes. There was also seemingly an attempt by Walmart to blunt some of Amazon’s Prime’I’ness by achieving price parity for some products that were for prime members only. Something tells me that if this becomes more and more prevelant that PrimeDays are going to go the way of the birds.
Finally we are still monitoring this same group of products throughout to day as our final point of analysis will be how many price moves both retailers do on a “normal” day.
Do you want access to our PrimeDay data? Send me a note and I will pass it along.
July 10, 2017
Amazon Prime Day Tomorrow! We are price tracking 100 products on Amazon and Walmart for the next three days. A very small subset of what both retailers carry (and what our price monitoring can handle)- but they are best seller products on both. At the moment there is roughly an aggregated $400 difference, favoring Amazon (Amazon $7640.09 vs Walmart $8041.56)
–More info to follow over the next couple of days! —
- 3M 39008 Headlight Lens Restoration System
- Acer R240HY bidx 23.8-Inch IPS HDMI DVI VGA (1920 x 1080) Widescreen Monitor
- Apple iPad mini 4 (128GB, Wi-Fi, Space Gray)
- Armor All 78840 4-Piece Black All Season Rubber Floor Mat
- Aroma Housewares ARC-914SBD 8-Cup (Cooked) Digital Cool-Touch Rice Cooker and Food Steamer with Stainless Steel Exterior, Silver
- ASUS Chromebook C202SA-YS02 11.6″ Ruggedized and Water Resistant
- Baby Banana Infant Training Toothbrush and Teether, Yellow
- Black & Decker BDCCS20B 20-Volt MAX Lithium-Ion Circular Saw Bare Tool, 5.5-Inch
- BLACK + DECKER CHV1410L 16V Cordless Lithium Hand Vac
- Black+Decker BDH9600CHV Dustbuster 9.6V Cordless Hand Vac
- BLACK+DECKER LDX120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver
- Braun Series 7 790cc Cordless Electric Foil Shaver for Men with Clean and Charge Station
- Brica Seat Guardian Car Seat Protector
- Camco 22783 TastePURE Drinking Water Hose (5/8″ID x 25′)
- Canon PIXMA MX492 Wireless All-In-One Photo Inkjet Printer, Copy/Fax/Print/Scan
- Cascade Platinum ActionPacs Dishwasher Detergent, Fresh Scent, 62 Count
- Chicco Keyfit 30 Infant Car Seat and Base, Lilla
- Clearblue Digital Ovulation Test, 20 Ovulation Tests
- Coleman 40 Quart PowerChill Thermoelectric Cooler
- Coleman Brazos 30-Degree Sleeping Bag
- Coleman Green Valley 40-Degree Sleeping Bag
- Coleman Sundome 2-Person Dome Tent
- Compact Ice Maker, Red
- Dell S2715H 27-Inch Screen LED-Lit Monitor
- Delta Children 4 Pocket Hanging Wall Organizer, Beige
- Disney Moana Adventure Doll
- DJI Mavic Pro
- DRU’S TRANSFORMING VEHICLE
- Duck Brand Bubble Wrap Original Cushioning, 12 in. x 150 ft., Single Roll (284054)
- Duck Brand HP260 High Performance 3.1 Mil Packaging Tape
- Energizer Lithium Batteries, AA, 8/Pack
- Epson WF-2750 All-in-One Wireless Color Printer with Scanner, Copier & Fax
- Epson WorkForce WF-3640 Wireless Color All-in-One Inkjet Printer with Scanner and Copier
- Fisher-Price Rainforest Jumperoo
- Fisher-Price Soothe & Glow Seahorse, Blue
- Fitbit Flex 2, Black
- FRAM CF10134 Fresh Breeze Cabin Air Filter with Arm & Hammer
- Fujifilm Instax Mini 9 Instant Camera – Flamingo Pink
- G-Shock GW6900-1 Men’s Tough Solar Black Resin Sport Watch
- Garmin Forerunner 35 GPS Running Watch, Black
- Garmin vívoactive HR GPS Smart Watch, Regular fit – Black
- Garmin Vívofit 2 Activity Tracker, Black
- George Foreman GRP1060B 4 Serving Removable Plate Grill, Black
- Google Wifi system (set of 3) – Router replacement for whole home coverage
- GoPro HERO Session
- GoPro HERO5 Black
- Grandma’s Secret Spot Remover, 2-Ounce
- Hamilton Beach 33473 Programmable Slow Cooker, 7-Quart, Silver
- Hamilton Beach 70740 8-Cup Food Processor, Black
- Honeywell HT-900 TurboForce Air Circulator Fan, Black
- Infant Optics DXR-8 Video Baby Monitor
- Infantino Grow-with-me Activity Gym and Ball Pit
- Keurig K475 Single Serve Programmable K- Cup Pod Coffee Maker with 12 oz brew size and temperature control, Vintage Red
- Kiinde Breast Milk Storage Twist Pouch (6 oz – Pack of 80)
- KRUPS F203 Electric Spice and Coffee Grinder with Stainless Steel Blades, 3-Ounce, Black
- KRUPS GQ502D Adjustable Temperature Belgian Waffle Maker with Removable Plates, 4-Slice, Silver and Black
- LEGO Classic Medium Creative Brick Box
- LEGO Star Wars AT-ST Walker 75153
- Little Live Pets Snuggles My Dream Puppy
- Magic Bullet Blender, Small, Silver, 11 Piece Set
- Mohu Leaf 30 Flat 30-Mile Indoor HDTV Antenna
- Munchkin Arm & Hammer Diaper Pail Snap, Seal and Toss Refill Bags, 20 Bags, Holds 600 Diapers
- Munchkin Miracle 360 Sippy Cup, Green/Blue, 10 Ounce, 2 Count
- Munchkin Warm Glow Wipe Warmer
- Nerf Zombie Strike Hammershot Blaster
- NETGEAR Nighthawk AC1900
- NETGEAR Orbi Home WiFi System: AC3000 Tri Band Home Network with Router & Satellite Extender
- NoseFrida The Snotsucker Nasal Aspirator
- Nuby (600) IcyBite
- Nuby Octopus Hoopla Bathtime Fun Toys, Purple
- Omron HJ325 Alvita Ultimate Pedometer, Blue
- Oral-B Pro 7000 SmartSeries Black Electronic Power Rechargeable Toothbrush
- Philips AVENT Anti-Colic Bottle Newborn Starter Set, Blue
- Philips Norelco OneBlade hybrid electric trimmer and shaver, FFP, QP2520/90
- Philips Norelco S9311/87, Shaver 9300
- Philips Sonicare HealthyWhite+ electric rechargeable toothbrush, HX8911
- Philips Sonicare HX8332/12 Airfloss Ultra, Pink
- Sakura 30062 6-Piece Pigma Micron Ink Pen Set, Black
- SanDisk Ultra 64GB microSDXC UHS-I
- Sassy Developmental Bumpy Ball
- Shark Cordless Pet Perfect II Hand Vac
- SKIL 3550-02 7-Inch Wet Tile Saw with HydroLock Water Containment System
- Star Wars The Black Series 40th Anniversary Princess Leia Organa 5.25 Inch Figure
- Star Wars The Force Awakens RC BB-8
- Summer Infant 3Dlite Convenience Stroller, Caribbean Blue
- Summer Infant Contoured Changing Pad, White
- Summer Infant My Size Potty
- Summer Infant Pop N’ Sit Portable Booster
- SuperSonic Bluetooth Smart Watch
- The First Years Quick Serve Bottle Warmer
- The LEGO Batman Movie – The Batmobile
- Tide PODS Spring Meadow Scent HE Turbo Laundry Detergent Pacs, 81 count
- TomTom VIA 1515M 5-Inch Portable Touchscreen Car GPS Navigation Device
- Transformers: The Last Knight — Knight Armor Turbo Changer Bumblebee
- Transformers: The Last Knight Optimus Prime Voice Changer Helmet
- VTech DM111 Safe & Sound Digital Audio Baby Monitor With One Parent Unit
- Weber 7416 Rapidfire Chimney Starter
- Wemo Mini Smart Plug
- WORX Compact Circular Saw
- Coffee ECMP1000 Café Barista Premium Espresso/Cappuccino System, Silver