Amazon MAP Monitoring & The Buy Box… What’s a Buy Box?

First, understanding the Buy Box. When you hear someone say “Do you own the Buy Box”, or “Do you win the Buy Box”, this refers to box on the right side of the product detail page where the customer adds your product to the cart.

+80% of all Amazon sales happen through the Buy Box. With that type of stat, its easy to see that not owning the Buy Box can kill your numbers as a marketplace Seller. One can also start to draw a line of causality between a Seller’s attempt to win the Buy Box and a Brand’s struggle to enforce MAP agreements. Amazon price monitoring will reveal some Sellers are using flagrant repricer programs and might violate your MAP by a penny or two, but others (usually Unauthorized Sellers) will undercut your products by huge percentage points.

There are also the Other Sellers box and the Offers Page (Sellers page) which include either a limited listing, or for the latter a full listing of sellers for your product. On Amazon, there is huge pressure to reduce prices, own the Buy Box, and sell at the lowest price. This is why Amazon MAP monitoring is essential.

Who's Winning the Buy Box We've got you

We provide our customers with an insightful report on the cadence that is works best with how they can consume and react to the data. Some products on a marketplace, like a highly popular shoe brand or pair of headphones, which might have scores of highly qualified Amazon sellers can see very frequent Buy Box changes. Whereas other less commodity products, like high-end furniture, might see a Buy Box change once every few days. Whatever your cadence maybe we can provide you with Amazon price monitoring reports that will show your products, the seller, site, and price.

Who's Winning the Buy Box We've got you

We provide our customers with an insightful report on the cadence that is works best with how they can consume and react to the data. Some products on a marketplace, like a highly popular shoe brand or pair of headphones, which might have scores of highly qualified Amazon sellers can see very frequent Buy Box changes. Whereas other less commodity products, like high-end furniture, might see a Buy Box change once every few days. Whatever your cadence maybe we can provide you with Amazon price monitoring reports that will show your products, the seller, site, and price.

Unauthorized Sellers Can you spot them?

Luckily Amazon just doesn’t let any Joe Blow Snuffy sign up… well wait a minute. Yes they do!

Walmart is a little better at that, but that is another story. Where we have to hand it to Amazon is they make it difficult and somewhat of a dark science to Win the Buy Box. The elusive Unauthorized Seller that creates a burner account cannot just go gangbusters and take over the Buy Box. However, a savvy customer looking for a deal will still find this Unauthorized Seller and they will still offload their (your) product in good time if left unchecked. The nuances of the Amazon marketplace make it essential to monitor all Amazon listing prices.

Built in Features

  • Flexible scheduling: daily, weekly bi-weekly, etc.
  • SaaS application for quick actionable intel, no more IT.
  • Default built-in and Custom reports available.
  • Automated rule based email alerts and reports.

Amazon Price MonitoringGet better visibility into your product catalogue and your sellers with Amazon MAP monitoring