Amazon MAP Monitoring & Enforcement Software for Brands
Daily violation tracking with bundle pricing decoded, 3P seller management, and certified-mail C&D escalation. No annual contract.
Book a demoAmazon doesn't enforce MAP for you
When a brand's Minimum Advertised Price (MAP) gets violated on Amazon, going to Amazon directly almost never works. They treat MAP policies as the brand's problem, not theirs. Direct complaints get ignored. The vendor portal won't help.
What actually works: Amazon's pricing algorithm matches its own price to the lowest price it sees across the web. The seller Amazon is price-matching to is often NOT on Amazon — it's a brand's DTC site, a Walmart listing, an eBay seller. Find that upstream seller, get them to raise prices, and Amazon corrects within about 48 hours.
FrigginYeah tracks every 3P seller on Amazon AND prices across 200+ other retailers — so we tell you exactly which seller is the upstream source.
Daily violation tracking
Every Amazon listing for your products, scanned daily. Violations show count, per-product detail, and seller responsible.
Cross-channel price source
When Amazon's algorithm matches a non-Amazon retailer, we surface the upstream seller so enforcement targets the actual source.
Buy Box ownership
Track Buy Box turnover daily — know when a violating seller wins the box (they're now driving most sales).
In-house data, not resold
Most MAP tools resell data through a vendor chain (weeks to fix issues). We collect our own. Same-day fixes.
Bundle pricing decoded
A common one we see: a brand sets MAP at $9.99 for one can of cat food. The Amazon listing the customer actually clicks is the 12-pack version, priced at $99.
Naive monitor: compares $99 list price to $9.99 MAP → "no violation."
Reality: $99 ÷ 12 cans = $8.25 per can → 17% below MAP.
If your monitor doesn't decompose bundle pages, you miss this entirely. We detect the bundle quantity, divide, compare per-unit price against your MAP. Same logic for multipacks, BOGO bundles, kit pages — the most expensive MAP violations happen on bundle pages because high-volume buyers route through them.
Multipack decomposition
12-packs, 24-packs, kits, mixed assortments — per-unit math at every scan.
Variant matching
Parent ASIN with multiple sizes/flavors — each variant matches to its corresponding SKU MAP.
BOGO & promo handling
"Buy one get one" and bundle promos decoded so violations buried in promo math still surface.
3P seller management
The Sellers page shows every 3P seller listing your products, organized by retailer. Tag them Authorized, Unauthorized, or Uncategorized. Add seller notes (contact email, history, reseller agreement status). See exactly what they're selling and at what prices.
Authorized resellers who violate MAP get a different conversation than rogue 3P sellers — the platform tracks both separately, surfaces unauthorized as the highest-value enforcement targets, and keeps a per-seller violation history.
Authorized vs unauthorized
Tag every seller. Different escalation templates for each.
Per-seller history
Every notice sent, every response received, every product they touch — kept on the seller record.
Bulk operations
Send the same Strike 1 template to a batch of unauthorized sellers in one action.
Cease & Desist that actually moves the needle
When a seller violates MAP, escalate through the platform: Strike 1 digital notice → Strike 2 → Strike 3 → certified-mail Cease & Desist. Templates with tag-based autocomplete fill in seller name, products, and violation amounts. CSV of violations attached automatically.
Most MAP tools stop at digital. We physically mail certified C&D letters via USPS, with returned tracking number — the escalation path that actually moves resistant sellers.
Use our templates or upload your own (drafted by your counsel) for the strongest legal posture. The letter is signed in the brand's name, not ours.
Multi-strike templates
Strike 1 / 2 / 3 escalation. Yours or ours.
Tag-based autocomplete
Fills seller name, products, and violation amounts from your data automatically.
Certified mail USPS
Physical letter mailed certified, tracking number returned. Most software doesn't do this.
When something needs fixing, weeks vs same-day
Most MAP monitoring tools don't actually collect Amazon data themselves. They buy it from a third-party data vendor. The chain looks like this:
Most MAP tools: Brand → MAP tool → Data vendor → Amazon
Bad data? You report it, they tell their data vendor, vendor fixes it on their queue. Weeks.
FrigginYeah collects its own Amazon data. When you say something needs fixing, we fix it. Same day. Want a new field tracked? A new retailer added? A specific bundle pattern handled differently? With us, the data team is us.
Pricing without the annual contract
The other major MAP monitoring tools — Wiser, TrackStreet, Wayvia (formerly PriceSpider) — sell annual enterprise contracts. Multi-year commitments. Long sales cycles. Procurement negotiations.
We don't.
Most brand owners don't know exactly what they need until they've seen a few months of their actual MAP violation data. Locking in 12 months before you've seen the data is bad math. We'd rather earn the relationship.
See pricingannual commitment
anytime
pricing scales with catalog
takes the demo, not a sales org
How to start enforcing your Amazon MAP policy
Upload your catalog
ASINs or product names work. We match at the variant/SKU level.
Daily scanning starts
Within 24 hours your dashboard fills with current violation data.
Tag your sellers
Authorized vs unauthorized — different escalation paths for each.
Send Strike 1
Digital notice with violation evidence attached. CSV included.
Escalate to certified mail
If digital fails, USPS certified C&D goes out with tracking returned.
Track upstream
Where Amazon is matching a competitor, we surface the source.
Frequently asked questions
English
Questions fréquentes en français
"We were on our third MAP software provider when we contacted FrigginYeah. Long delays, blocked websites, and bad data kept us looking. FrigginYeah has helped us more than any other MAP service in protecting our brand." - Claude Bernier, Vice-President of IT at South Shore Furniture
Re-think Brand protection.
Don’t let someone ruin your brand’s pricing.
25M
Sellers on eBay with 1 billion products sold in ’20 and 80% of them are new!
2M
Sellers on Amazon with 480 million products. 100K Sellers with $100K+ annual sales.
1K
Sellers on Walmart with 17 million products.
1
Number of Sellers it takes to ruin your Brand’s pricing with MAP violation.
What Makes
Us Different?
Automate Monitoring
Let us automate the manual spot checks you are doing today.
Intuitive Reporting Dashboard
Our UI was designed by our customers. Can’t get much easier to use than that!
Scalability
Whether you are monitoring 25 products or 25,000 products we have a plan for you.
Wide integration
All the big guys, check. A lot of little guys, check check. The ability to add new sites on demand, triple check.
Get Started Today.
Join Brand owners across the world using FrigginYeah! to monitor, control and maintain their online Brand presence.
Start with a free trial today!
Let us show you how great our product is and start protecting your Brand today.
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See pricing
Surprisingly affordable and always competitive! Check out what we have to offer.
