Comp Shop, Automated

Home Depot Shelf Intelligence for Brands

Store-level competitive data from The Home Depot. Every SKU in your category, priced store by store across your regional footprint, delivered weekly. The same program a national building products brand has run for more than five years.

Big-box, marketplaces, and specialty retail.
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Every SKU. Every Store.

Every Week.

Home Depot pricing is not national. Your comp shop should not be either.

Home Depot prices by store and by regional pricing zone, so the same competitor SKU can sit at three different prices across your territory. A single weekly pull runs 20,000+ rows with 50 fields per SKU: shelf price, bulk-break pricing, promo flags, in-store stock and pickup counts, and full product specs, matched to your store list.

Sample weekly Home Depot store-level data file with per-SKU pricing, promo, and stock fields

Your Store List

Pick the Home Depot stores that match your regions. District managers see their own turf, and pricing teams see variation across markets.

Regional Price Zones

Home Depot adjusts pricing by market. We capture the store-level price, so zone-by-zone differences show up instead of averaging away.

The Hard Products Too

Non-UPC commodities like lumber and millwork, matched and tracked. The categories manual comp shops skip because matching them by hand is miserable.

Analyst-Ready Delivery

Clean tabular files your analysts drop straight into their own models and line-review decks. No portal lock-in.

Same SKU priced differently at five Home Depot stores across regions

Proven At Home Depot

For Over 5 Years.

This is not a beta. It is a weekly program that has run since 2021.

A national building products brand has used this exact program at The Home Depot for more than five years. Their national accounts, field service, and analyst teams all work from the same weekly file to catch competitor price moves, stock gaps, and promo pushes across every region where they compete.

Line-Review Ammunition

Walk into your Home Depot line review with store-level facts about competitor pricing and promo activity, not anecdotes from a store walk.

Promotion Tracking

Spot competitor promos the week they start, not the quarter after they worked.

Assortment Gaps

Track what competitors have on the Home Depot shelf that you do not, store by store.

Stock and Pickup Signals

In-store quantity and pickup availability show who is winning the shelf, not just who is listed.

How It Works

Store By Store, Not Site-Wide.

1

Set the store

We navigate homedepot.com the way a shopper in that market does and lock the session to one specific store from your list. Everything that follows is that store's view, not a national one.

2

Filter to what is actually in the store

Pickup filters on, "available nearby" off. Products stocked at other locations drop out of the picture, so what remains is the real assortment and pricing of the store you picked.

3

Walk the whole category

Every product on every page of the category, through all available next pages. Not a top-sellers sample, the full shelf.

4

Drill deeper when Home Depot cuts pagination short

On deep categories, Home Depot stops serving next pages after a point, which quietly truncates naive scrapes. When we hit that limit, we drill one level down and walk each subcategory, so big categories come back complete.

5

Repeat for every store, every week

The same crawl runs across your full store list in the same week, so store-to-store and week-to-week comparisons are apples to apples.

5+
Years running weekly at The Home Depot for a national building products brand
20K+
Rows in a single weekly store-level pull
50
Fields per SKU per store, from shelf price to pack size
Weekly
Delivery cadence, timed so your team acts before the next reset

50 Fields Per SKU,

Per Store, Every Week.

Store and Product

Store number and market, brand, product title, model number, pack size, and category, so every row ties to a real shelf in a real store.

Pricing and Promotion

Shelf price, bulk-break pricing, per-unit math, promo flags, and clearance markers, captured the week they appear.

Availability and Specs

In-store stock quantity, pickup availability, and full product specs and dimensions, so assortment and inventory signals ride along with price.

Home Depot Comp Shop

Questions, Answered.

What is a Home Depot comp shop?
A comp shop is how a brand checks competitor pricing, promotions, and assortment at The Home Depot before a line review or pricing decision. Traditionally someone walks a store with their phone or spot-checks twenty SKUs on homedepot.com. An automated comp shop replaces that sample with the full picture: every SKU in the category, priced store by store, refreshed weekly.
Does Home Depot charge the same price in every store?
No. Home Depot adjusts pricing by regional market, so the same SKU can carry different prices in different parts of the country. A national average or a single-store spot check hides exactly those differences. Store-level capture is the only way to see where a competitor holds price in one region and cuts it in another.
Can you track lumber and millwork prices at Home Depot?
Yes. Commodities without a clean UPC match, like lumber, millwork, and store-branded pack sizes, are the categories manual comp shops usually skip because matching them by hand is miserable. Matching and tracking those products is a core part of this program, and it has run on exactly those categories for years.
What fields are in the weekly file?
About 50 fields per SKU per store. The main groups: store identity (store number, market), product identity (brand, title, model, pack size), pricing (shelf price, bulk-break pricing, per-unit math), promotion (promo flags and clearance), availability (in-store stock quantity, pickup), and product specs and dimensions.
Which Home Depot stores do you cover?
Your store list. Most brands pick the stores that match their regional footprint, so district managers get their own slice and pricing teams see variation across markets. Coverage can be a handful of test markets or the full footprint.
How is the data delivered?
A clean tabular file, delivered weekly. No dashboard you have to remember to log into and no portal lock-in. Analysts drop it straight into their own models, share trackers, and line-review decks.
Do you cover Lowe's as well?
Yes. The same program runs at Lowe's with the same fields, file format, and weekly cadence, so a team covering both retailers works from one consistent dataset.
How do we evaluate it?
Ask for a scrubbed sample of a real weekly file and tell us your category and store footprint. Seeing the actual format is faster than any slide deck. There are no long-term contracts.

See The Format First.

The fastest way to evaluate this is to look at a scrubbed sample of the actual weekly Home Depot file. Ask for one, tell us your category and store footprint, and we will take it from there.

Founder-led, US-based.

You will work directly with the team that runs the scrapes. Scraping, development, and support are all in North America. No long-term contracts.

Selling through Lowe's too? The same program covers it: Lowe's shelf intelligence. Full program details: retail shelf intelligence.

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